With one small “now open” ad in the local paper Saturday, the store drew more than 1,000 shopper groups over the weekend, he said.
If the new store turns out to be as successful as the Naples showroom — and Lubner said there’s no reason to believe otherwise — that should set Clive Daniel up to enter the Top 100 in 2017 based on this year’s total sales.Lubner wouldn’t disclose sales or projections for the new store, but said, “We have been absolutely thrilled with the response.”“We know what this market is able to do,” he said, adding that Boca Raton is a much larger market than Clive Daniel’s home market of Naples, Fla., where it operates an 87,000-square-foot showroom and did more than $35 million in sales last year.
Lubner confirmed the company invested more than $16 million in the latest project, including the purchase of land, building and the $4 million in inventory. Key suppliers on the furniture side include Vanguard, Adriana Hoyos, Swaim, Burton James, Seasonal Living and Artistica.
In its gift boutique, Clive Daniel features a line of tabletop and other “giftable” items from Michael Aram, and the store’s Art Bar in the same area offers custom framing and art work.
The retailer dedicated about 15,000 square feet to outdoor furniture in Boca Raton, and Lubner characterized the showroom’s area rug collection as “the best in the state,” with product from sources such as Feizy, Harounian, Bokara and Ariana.
In Boca Raton, Clive Daniel is staffed by 33 designers and 35 support staff members, including management backroom, delivery and office employees.Much of the store display is by lifestyle, including areas for contemporary, Today’s Home, Hampton’s (for cottage looks) and New Traditional lifestyles. Displays are deeply accessorized, he said.Clive Daniels’s Vice Present of Merchandising and Interiors Design Kris Kolar merchandised the showroom in way that’s “going to defy the trends,” Lubner said, noting that many pieces on the floor work well across multipole lifestyle settings.
“Our core competency is interior design and we’re already attracting interior design clients,” Lubner said. “We have all the resource in house — the Art Bar, design studio, custom kitchens and customer closets, window treatments, flooring, lighting — everything they need.
“So while we welcome and enjoy the retail side of the business, we feel our strength is going to be in our designer-related services. And that tends to be a much higher ticket item.”
The company isn’t planning a large opening event, Lubner said, choosing to go with smaller events for the local media, area shelter and design magazines and community and charity groups among others “to create more intimate environments for them to really see the space.”